WHAT IS PERSONAL INFORMATION
Personal information is any information relating to an individual that can be identified directly or indirectly, often by name, account number, location, online ID, or other factors specific to that individual.
Personal information may include “special category data” relating to racial or ethnic origin, political opinions, religious beliefs, trade union membership, physical or mental health, criminal convictions and charges.
We generally do not collect “special category data” about our website visitors or our customers.
See below for more information on how we may use your personal information.
PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT
You can visit and browse our website without providing your name or contact details.
Like many websites, our server logs record information about your operating system, browser software, IP address (Internet Protocol) and Universal Resource Locator (URL), including the date and time you visited.
You may provide your contact details (name, address, company, job title, email address, phone number) if you shop on our site or subscribe to newsletters.
If you purchase products from us, we may use your personal information in the following ways.
1. Requests and information:
● to answer your questions or provide you with requested information
● to track sales and inquiries
● to keep you updated on our products and services
● to notify you of important changes or developments on our website
● to provide you with a more personalized experience by showing you the most relevant products and offers on the Internet and send you the most up-to-date information about our products and services
● to process your order
● to help with any questions if you started an order but didn’t complete it
● to manage shipping, returns and refunds
3. Customer relationship:
● to contact you (in accordance with legitimate interests) to obtain your opinion about our products and services
● to publish trends and/or improve the usefulness and content of our website
● to track activity on our site to provide a more personalized online experience and send you the most up-to-date information about our products and services
● to link to social networking sites and services, such as for advertising purposes
● for market research purposes by tracking activity on our website (on an anonymous basis) to identify trends and/or improve usefulness and content
● to measure the effectiveness of our marketing campaigns using email analytics to track emails sent, number of emails sent, and click-throughs.
● for product quality liability purposes
● to work with inquiries and complaints
● for general accounting
In order for us to provide better services, we want to understand our customers’ buying patterns, how customers choose the products and services they end up buying, which applications and technologies customers prefer to use, and how successful our advertising and marketing campaigns have been. To do this, we can use several different methods:
We never see or store your payment card details.
We use email analytics to measure the effectiveness of our marketing campaigns. Marketing emails contain a pixel that tracks how many emails were sent, how many were opened, whether the emails were forwarded, and whether links in the email were clicked on.
We may track other websites you visit and the products and services you search for using search engines to provide you with information about the products that are most important to you.
We may use social media to better target our advertising and increase the relevance of what you see.
We will retain your personal information for as long as necessary for the legitimate business purposes described above.
If you are a website visitor, we will retain your information for a limited period of time in order to respond to your request, provide you with the necessary information or send you updates about our products and services.
If you are making a one-time purchase, we typically keep transaction records for 7 years.
Your information may be retained for longer if we have compelling legal grounds to do so, such as if required by law or court order, or as necessary for defense or prosecution.
WORK WITH SERVICE PROVIDERS
Like most organizations, we use service providers to manage our website and IT systems and to run marketing campaigns. We also work with a supplier who provides us with delivery services.
We will only provide these companies with the information they need to provide the services for which we have hired them, and they are prohibited from using that information for any other purpose. Whenever we share personal information about our customers or our website visitors with our service providers, we enter into contracts that require the service provider to protect the information and keep it secure.
OTHER DISSEMINATION OF INFORMATION
Your personal data may be disclosed to the following third parties for the purposes described below:
● tax, customs and excise authorities
● regulators, courts and police
● fraud detection agencies
● central and local government
● insurance companies
● other professional consultants
We may also disclose your personal information if we believe disclosure is necessary to enforce or apply our terms and conditions, or otherwise to protect our rights, property, or the safety of our customers and other website users.
DISSEMINATION OF INFORMATION TO OTHER COUNTRIES
Some companies providing services to us may be located outside the United Kingdom. As a result, your personal information may be transferred outside the UK. We will ensure that these service providers comply with any legal requirements applicable to the transfer of personal information outside the UK.
We are committed to protecting the personal information you provide to us. We use appropriate measures to protect the information you submit through our website and the information we collect and store about our customers. For more information, see the “Internet Security” section. Within the company, we restrict access to personal information. Only those employees who need this information to perform their duties have access to it.
Unfortunately, the transmission of information over the Internet is not completely secure. While we will do our best to protect your personal information, we cannot guarantee the security of information you submit through our website and any transmission is at your own risk. Once we receive your information, we will take appropriate technical and organizational measures to protect your personal data from loss, theft and unauthorized use, access or alteration.
CHANGES TO THIS POLICY
LINKS TO OTHER SITES
Our website may contain links to other websites that are not operated by us. If you use these links, you will leave our site. Please note that we are not responsible for the content of any third-party websites. External sites will have their own privacy policies which you should read carefully.
You may opt out of receiving marketing communications at any time by using the unsubscribe option in the message or by contacting our customer service team at [email protected].
If you would like to correct or update any of your other personal information, or if you would like a copy of the personal information we hold, please contact the email address above. We may need to request proof of your identity before we can respond to your request.
You may also have the following rights in relation to your personal information:
under certain circumstances the right to restrict or object to the processing of your personal information (including profiling) or to request the deletion of your personal information
if you provided personal information voluntarily or otherwise consented to its use, the right to withdraw your consent
under certain circumstances, the right to obtain a copy of the personal information you have provided to us, in a structured, commonly used and machine-readable format, or to request that this information be shared with another party (known as “data portability”)
the right to lodge a complaint with a data protection authority.